Italy · Japan retailer

How to buy from Rakuten in Italy

Buy from Rakuten and have it delivered to Italy with iWishBag's Buy & Ship for me service — all-inclusive landed-cost quote in EUR, customs and duty handled, door-to-door delivery in 8-12 days from Japan.

Origin
Japan
Destination
Italy
Transit
8-12 days
Currency
EUR ()

Last updated 2026-04-29

How to buy from Rakuten and ship to Italy

  1. 1

    Find your Rakuten product

    Browse Rakuten (https://www.rakuten.co.jp) for the item you want. Copy the product URL — iWishBag accepts links from every product page on Rakuten.

  2. 2

    Paste the link into iWishBag's quote form

    Open iWishBag, paste the Rakuten URL, and pick Italy as your delivery destination. Add size, color, and quantity if relevant.

  3. 3

    Get an all-inclusive landed-cost quote in EUR

    iWishBag returns the full landed cost — product price, Japan domestic shipping (where applicable), international freight, customs duty for Italy, and any FX. Quote shown in EUR (€).

  4. 4

    Pay in EUR with card

    Approve the quote and pay using card, PayPal, SEPA, Airwallex (EUR) — whichever is most convenient for you in Italy.

  5. 5

    iWishBag buys the product on your behalf

    Once payment clears, iWishBag purchases the item from Rakuten, consolidates it at our Japan origin warehouse, and prepares it for international shipment.

  6. 6

    Door-to-door delivery to Italy

    iWishBag handles export, international transit, Italy customs clearance and last-mile delivery. Typical transit: 8-12 days from Japan. You receive door delivery with full tracking.

Why buy from Rakuten via iWishBag in Italy?

  • iWishBag serves the South Asian and SEA diaspora in Italy who want products from Flipkart, Myntra, Daraz Nepal, Rakuten, and other origin-only retailers.

  • iWishBag handles Italy Dogana customs paperwork and the EU Import One-Stop Shop (IOSS) where applicable.

  • Last-mile delivery covers Rome, Milan, Naples, Turin, Florence, and the rest of mainland Italy.

Italy customs

Italy applies 22% IVA plus customs duty on imports above the de-minimis threshold. iWishBag pre-clears both into the quote and handles Dogana clearance.

Source: taxation-customs.ec.europa.eu

About Rakuten

Rakuten is Japan's largest e-commerce marketplace, popular for authentic Japanese goods, anime, and hard-to-find SKUs. iWishBag forwards from Rakuten for shoppers in Italy who want access to its catalog without paying for an international account or a freight forwarder separately.

Popular things to buy from Rakuten for Italy

Popular Rakuten categories shipped to Italy include Electronics, Beauty and Anime. iWishBag buys each order, consolidates it at our Japan warehouse, and ships to Italy with Italy customs duty and local import taxes folded into a single EUR (€) price — paid with card and delivered in about 8-12 days.

Japanese skincare set

Beauty · typically around $40 on Rakuten

Reaches Italy in about 8-12 days — landed cost quoted in EUR before you pay.

Anime scale figure

Collectibles · typically around $65 on Rakuten

Reaches Italy in about 8-12 days — landed cost quoted in EUR before you pay.

Casio G-Shock (JP edition)

Watches · typically around $110 on Rakuten

Reaches Italy in about 8-12 days — landed cost quoted in EUR before you pay.

  • Electronics
  • Beauty
  • Anime
  • Apparel
  • Food
  • Home

Duties, taxes and delivery to Italy

Duty-free below
EUR 150
VAT/GST-free below
None
Standard VAT/GST
22%
Typical transit
8-12 days door-to-door
You pay in
EUR (card, PayPal, SEPA)

EU-wide rules: customs duty waived below EUR 150; VAT due on all imports from the first euro (IOSS collects it at checkout for low-value goods). The EU has proposed scrapping the EUR 150 duty relief.

Italy applies 22% IVA plus customs duty on imports above the de-minimis threshold. iWishBag pre-clears both into the quote and handles Dogana clearance.

De-minimis thresholds for 60+ countries

Frequently asked questions

Does Rakuten ship directly to Italy?+
Most Rakuten sellers are Japan-domestic only — iWishBag consolidates and forwards internationally.
How much does it cost to ship from Rakuten to Italy?+
Your total is the Rakuten item price plus international shipping from Japan, Italy customs duty (the rate depends on the product's HS code), and any FX — all shown up front in EUR (€). iWishBag calculates the exact landed cost before you pay, so there are no surprise charges at Italy customs. Delivery runs about 8-12 days.
What do people in Italy usually order from Rakuten?+
Frequent iWishBag orders include Japanese skincare set (typically around $40 on Rakuten), Anime scale figure (typically around $65 on Rakuten), Casio G-Shock (JP edition) (typically around $110 on Rakuten). Each ships from Japan to Italy in about 8-12 days, with the full landed cost — item price, freight, Italy customs duty and FX — quoted up front in EUR (€) before you pay.
What does the iWishBag quote include?+
Every iWishBag quote for Italy is all-inclusive: the Rakuten product price, Japan domestic shipping (where applicable), international freight to Italy, customs duty, and any FX conversion. There are no surprise charges at delivery.
How long does delivery take from Rakuten to Italy?+
Typical door-to-door delivery from Japan to Italy is 8-12 days from payment. Lane times vary slightly by category and Italy customs queue.
How is customs duty calculated for Italy?+
Italy applies 22% IVA plus customs duty on imports above the de-minimis threshold. iWishBag pre-clears both into the quote and handles Dogana clearance. (Source: taxation-customs.ec.europa.eu)
Which payment methods does iWishBag accept in Italy?+
iWishBag accepts card, PayPal, SEPA, Airwallex (EUR) — quote and payment in EUR.
Can iWishBag buy any product on Rakuten?+
iWishBag can purchase the vast majority of products on Rakuten, including Electronics, Beauty, Anime, Apparel, and more. Restricted items (lithium-only batteries, hazardous materials, certain perishables) are evaluated case by case.
Is iWishBag a legitimate company?+
Yes. iWishBag is operated by IWISHBAG PTE LTD (Singapore UEN 202347947E), founded in 2014 by Raunak Bohra and headquartered at 2 Venture Drive, Vision Exchange, Singapore. iWishBag has served customers across 30+ countries continuously since 2014.

Ready to order?

Paste a Rakuten link, get an all-inclusive landed-cost quote in EUR, and have it delivered to Italy in about 8-12 days.

How to buy from Rakuten in Italy | iWishBag