Ajio is India's curated fashion store — Reliance Retail's answer to Myntra, with a stronger focus on streetwear, Western brands, and emerging Indian designers. Prices on Indian-spec versions of Western fast-fashion (H&M, Forever21, Mango, GAP) are usually 20–40% under their non-India boutique prices.
Use your free iWishBag India address as your Ajio delivery, or send us the link and we buy on your behalf.
Two ways to do this
Shop yourself. Sign up for Ajio, paste your free iWishBag India address, pay them directly. We receive the parcel, you settle the international forwarding bill, we deliver to India.
Send us the link. Drop the URL on our order page with notes on size, color, fit. You get one quote covering everything — product, our service fee, freight, customs, doorstep. We pay Ajio on your behalf using our Indian rails.
What Ajio does best
- Western fast-fashion — H&M, Mango, Forever21, GAP, Vero Moda at India pricing
- Indian designer wear — emerging names that aren't on Myntra (Anita Dongre on Ajio Luxe, Urvashi Kaur, Raw Mango)
- Streetwear — global streetwear brands at lower-than-international pricing (Tommy Jeans, Levi's, Calvin Klein)
- Sneakers and footwear — broad selection including Western mid-tier brands
- Premium men's wear — formal and casual, often the best India catalog
- Beauty and grooming — smaller selection than Nykaa but well-curated
For ethnic wear, Myntra usually wins on selection. For fast-fashion and Western brands, Ajio is often the better starting point.
Ajio vs Myntra vs Flipkart
Different stores own different categories:
| Ajio | Myntra | Flipkart |
|---|
| Western fast-fashion | Strongest | Strong | Limited |
| Indian ethnic wear | Strong | Strongest | Limited |
| Streetwear / sneakers | Strongest | Limited | Limited |
| Designer Indian fashion | Strongest (Ajio Luxe) | Strong | Limited |
| Sale frequency | Aggressive | Aggressive | Moderate |
| Delivery speed | Mid | Fast | Fast |
For a curated wardrobe of Western and designer pieces, Ajio is the default. For ethnic wear or sale-volume hunts, check Myntra first.
Common questions
Does Ajio deliver in India?
Not directly — Ajio delivers only within India. The workaround: shop with your free iWishBag India address as the delivery address, or send us the product link and we buy for you. We forward to India, clear customs, and deliver to your door in 5–14 days.
Does Ajio ship internationally?
Not directly. Use a free iWishBag India address as your delivery address, or send us the product link and we buy, forward, and clear customs for you.
Are sizes consistent with international Ajio counterparts?
Mostly. Ajio uses brand-specific size charts. Western fast-fashion (H&M, Mango) on Ajio uses Indian-market sizing — sometimes a touch smaller than the same brand's Western catalog. Trust the cm/inch numbers, not just the size letter.
Do I need an Indian phone for OTP?
For "shop yourself," yes — we provide one via your iWishBag account. Not needed for "we shop for you."
What if a size doesn't fit?
Tell us before international forwarding leaves our warehouse. Ajio's return window is 30 days — we can return on your behalf. Once it's left India, returns aren't practical.
Can I combine Ajio with Myntra, Flipkart, Amazon orders?
Yes — anything that lands at our India warehouse within 90 days consolidates into one international shipment.
