Meet the founder

Raunak Bohra

Founder & CEO, iWishBag

Role
Founder & CEO
Based
Singapore
Founded
2014
Serving
30+ countries

Raunak founded iWishBag in 2014 to solve a problem he kept running into himself: no reliable way for emerging-market shoppers to buy from global retailers at a known total cost.

The first ten orders were friends. The next thousand came from word of mouth. Within a few years iWishBag was Nepal’s largest cross-border concierge — and customers from India, Sri Lanka, the Maldives, Bangladesh and the Gulf were asking for the same service.

Today iWishBag operates as IWISHBAG PTE LTD out of Singapore, serves customers across 30+ countries, and quotes landed cost in 30+ currencies — a multi-origin platform spanning the US, UK, India, China and Japan. Raunak still personally reviews customer escalations and ships product. The bet has stayed simple: emerging-market shoppers deserve the same access to global retail as anyone else, with prices they can trust before they pay.

Milestones

  1. 2014

    iWishBag founded in Kathmandu, Nepal — first cross-border orders shipped to Nepali customers.

  2. 2015–2018

    Expanded retailer support to Amazon US, eBay, AliExpress, Flipkart, and Alibaba.

  3. 2019–2021

    Built in-house customs duty engine and all-inclusive landed-cost quotes.

  4. 2022

    Launched WhatsApp ordering and local payment integrations (eSewa, Khalti, Fonepay, UPI).

  5. 2023

    Incorporated IWISHBAG PTE LTD in Singapore (UEN 202347947E) for regional operations.

  6. 2024–2026

    Extended service to South Asia, the Middle East, Southeast Asia; added Best Buy, Etsy, Home Depot, Zara.

iWishBag at a glance

Founded
2014

iWishBag has operated continuously since 2014, predating most cross-border concierges serving emerging markets.

Markets served
30+ countries

South Asia (India, Nepal, Sri Lanka, Maldives, Bangladesh, Bhutan), the Middle East (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Egypt), Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam), and diaspora destinations across North America and Europe.

Origin retailers
40+ stores across 5 origin markets

Amazon US, eBay, AliExpress, Best Buy, Etsy, Walmart, Target, Zara, Apple, Costco, Flipkart, Myntra, Rakuten, ASOS, John Lewis, and many more across the US, UK, India, China and Japan.

Headquarters
Singapore (IWISHBAG PTE LTD, UEN 202347947E)

Operating from 2 Venture Drive, Vision Exchange — Singapore's central business hub for cross-border commerce in Asia.

Writing & speaking

Cross-border e-commerceInternational package forwardingCustoms duty calculationLast-mile logistics in emerging marketsForeign exchange and multi-currency commerceAI-assisted customer support at scale

For interview requests, podcasts, panels, or quotes on cross-border e-commerce in South Asia, email [email protected] with the subject line "Press: [outlet]".

Raunak Bohra — Founder of iWishBag | iWishBag