Meet the founder
Raunak Bohra
Founder & CEO, iWishBag
Raunak founded iWishBag in 2014 to solve a problem he kept running into himself: emerging-market shoppers had no reliable way to buy from Amazon US, eBay, AliExpress, or any major global retailer and have it land at their door at a known total cost. A decade later, iWishBag is one of the most comprehensive cross-border concierges in the world — operating from Singapore, serving 30+ countries, and shipping from 5 origin markets.
At a glance
- Role
- Founder & CEO, iWishBag
- Based
- Singapore
- Founded company
- 2014
- Last updated
- 2026-04-29
Areas of expertise
Raunak writes and speaks about how cross-border commerce actually works in emerging markets — covering customs, logistics lanes, payment friction, and the operational realities of scaling a multi-country concierge.
- Cross-border e-commerce
- International package forwarding
- Customs duty calculation
- Last-mile logistics in emerging markets
- Foreign exchange and multi-currency commerce
- AI-assisted customer support at scale
iWishBag at a glance
Founded
2014
iWishBag has operated continuously since 2014, predating most cross-border concierges serving emerging markets.
Markets served
30+ countries
South Asia (India, Nepal, Sri Lanka, Maldives, Bangladesh, Bhutan), the Middle East (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Egypt), Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam), and diaspora destinations across North America and Europe.
Origin retailers
40+ stores across 5 origin markets
Amazon US, eBay, AliExpress, Best Buy, Etsy, Walmart, Target, Zara, Apple, Costco, Flipkart, Myntra, Rakuten, ASOS, John Lewis, and many more across the US, UK, India, China and Japan.
Headquarters
Singapore (IWISHBAG PTE LTD, UEN 202347947E)
Operating from 2 Venture Drive, Vision Exchange — Singapore's central business hub for cross-border commerce in Asia.
The story
iWishBag started in 2014 as a way for shoppers in Nepal to buy from Amazon US without the hidden costs and delivery uncertainty that plagued every other forwarding service. The first ten orders were friends. The next thousand came from word of mouth. Within a few years iWishBag was Nepal’s largest cross-border concierge — and customers from India, Sri Lanka, the Maldives, Bangladesh and the Gulf were asking for the same service.
Today iWishBag operates as IWISHBAG PTE LTD out of Singapore, serves customers across 30+ countries, and quotes landed cost in 30+ currencies. The product has expanded from a single US-to-Nepal lane into a multi-origin (US, UK, India, China, Japan), multi-destination platform with AI-assisted support across web chat and WhatsApp, integrated price enrichment, and a warehouse footprint across China.
Raunak still personally reviews customer escalations and ships product. The bet has stayed simple: emerging-market shoppers deserve the same access to global retail as anyone else, with prices they can trust before they pay.
Milestones
A rough timeline of the bootstrap. Placeholder dates — refine with the founder before publishing externally.
2014
iWishBag founded in Kathmandu, Nepal — first cross-border orders shipped to Nepali customers.
2015–2018
Expanded retailer support to Amazon US, eBay, AliExpress, Flipkart, and Alibaba.
2019–2021
Built in-house customs duty engine and all-inclusive landed-cost quotes.
2022
Launched WhatsApp ordering and local payment integrations (eSewa, Khalti, Fonepay, UPI).
2023
Incorporated IWISHBAG PTE LTD in Singapore (UEN 202347947E) for regional operations.
2024–2026
Extended service to South Asia, the Middle East, Southeast Asia; added Best Buy, Etsy, Home Depot, Zara.
Press & speaking
For interview requests, podcasts, panels, or quotes on cross-border e-commerce in South Asia, email [email protected] with the subject line "Press: [outlet]".
Try iWishBag
Paste any product link from Amazon, eBay, AliExpress, Best Buy, Zara or 40+ global stores — get an all-in landed-cost quote in your currency in minutes.